NIELS OLIVIER
Leader. Innovator. Building momentum with purpose.
About
Niels Olivier
Niels Olivier is the co-founder and CEO of TAGGRS, a leading first-party data management platform trusted by A-tier companies. His distinguished career started on the fast track — as a Dutch speed skater competing internationally, Niels developed a relentless drive to optimize, improve, and win.
Today, he applies the same discipline and results-focused mentality into digital marketing, analytics, and privacy-compliant data solutions. Grounded yet fast-moving, Niels is known for his unwavering focus and consistent delivery of measurable results.
His
track record
On the ice
- Dutch national and international speed skating competitor, specializing in sprints
- Top 10 at Junior World Championships, multiple national top-20 finishes
In business
- MSc in Marketing, University of Groningen
- Founder of 3 companies in technology and marketing
- Recognized expert in Google Tag Manager, Server-side Tracking, and strategic planning
- Trusted strategic advisor to enterprise clients with growth ambitions, seeking future-proof data solutions.
Testimonials
Strategic approach to growth
Pragmatic. Goal-driven. Relentless.
- Every decision is guided by data, not gut feeling.
- Every project is broken down into clear, measurable steps.
- Every result is analyzed, optimized, and improved—again and again.
Conference talks
Niels regularly shares actionable strategies on Server-side Tracking and first-party data, growth marketing for B2B, and building high-performance teams. In English and Dutch.
The future is server-side
Server Side Tracking: zo haal je het maximale uit je First Party Data
Server Side Tracking: de toekomst bestendige first party oplossing
Big results take time.
Improve by 1% each day, and the compounding effect does the rest.
Niels Olivier